CHALLENGES
Aux Africa’s aim was to utilize the power of new media to provide a unique audio-visual platform in the most minimalistic way. They reached out to us to increase their social media presence for the course of a month.
aux africa
Aux Africa is an audio-visual music and lifestyle platform featuring distinct, original content reachable and relatable across Africa and the world. It is a product of CoolFM 96.9 which is Nigeria’s number one hit music station. The aim of the platform was to showcase the most exceptional talent from Nigeria and Africa, focused on promoting the most distinctive new artistes and original sounds.
Process
During the month, the main focus was basically getting people to know and become familiar with the Aux NG brand mostly through the various #AuxSessions. The Aux Sessions of Fireboy DML, BlaqBonez & Oxlade, Funbi and Chike and were boosted through various effective strategies.
Through this, we got artistes to register on the Aux platform through the Aux NG website. Also for event video content posted there were tweets directing the numerous videos to the Aux NG YouTube page. Therefore, new subscribers and a lot of video views were gotten.
Also, during the month, an #AuxLive session held in which some major awareness and pre-event buzz was done. The Aux rehearsal sessions by the various artistes and the flyers for each individual artistes were posted up and strategically promoted . All these gained massive engagements which made more people get to know about the Aux Live event.
Results
There was a 415% increase in tweets, 1153% increase in tweet impressions, 574% increase in profile visits, 276% increase in mentions and a 86% increase in follower gain compared to that of the previous 28 day period.